Unveiling our new brand identity

Rob Melling
Rob Melling on 5th Jul 2023

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We continue to evolve, change and adapt. In a rapidly changing business landscape, it’s essential our brand truly reflects our core values and vision of Building a Better Future.

As part of the transformative journey we are taking as an Employee-Owned Trust, I’m delighted to announce another significant milestone in the history of our company. After months of strategic planning, careful consideration, and collaboration with colleagues, I'm extremely proud to have unveiled our new brand identity.

We continue to evolve, change and adapt. In a rapidly changing business landscape, it’s essential our brand truly reflects our core values and vision of Building a Better Future.

Our new brand is more than just a visual refresh; it embodies our values of integrity, impact, curiosity and our recognition that whilst being professional, we are human beings after all. Although our values have evolved as part of this process, their essence remains unchanged, serving as the pillars that define who we are and what we stand for.

Each element of our new logo, the colours, typography and visual language have been carefully crafted to reflect our confidence, strength and technical expertise. Together they reflect the energy and enthusiasm that flows within our organisation and our ability to empathise and deliver lasting good to the people and communities we serve.

For me, the rebranding process has been an inspiring and invigorating experience, fuelled by our collective pursuit to effect positive, ground-breaking change. This rebrand is also a renewed promise to you, our partners and our stakeholders as we continue to deliver exceptional value, foster deep meaningful relationships and remain at the forefront of industry innovation. 

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