Bridging intent to delivery: scaling next generation low carbon concrete with confidence through the AMC

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Curtins on 25th Jun 2026

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Curtins is proud to have signed the Advance Market Commitment for Next-Generation Low Carbon Concrete, led by Innovate UK. Building on our 2022 public commitment to reduce embodied carbon, this marks an important step in accelerating and scaling the adoption of low carbon materials across the industry.

We believe the true value of our work is defined by the difference for good we make.

The AMC brings together clients, consultants, contractors and public bodies to create a clear demand signal for low carbon materials. By doing so, it helps reduce risk, unlocks investment and accelerates the adoption of innovative solutions across the built environment.

Driving change through collaboration

Around 50% of the carbon reductions required to achieve net zero will rely on innovations that are not yet deployed at scale (IStructE, 2021 - Structural Engineering Innovation for a Zero-Carbon World). Yet many innovative products become stuck in the ‘valley of death’ due to cost, risk, insurance and complexity barriers, limiting wider adoption. The AMC directly responds to this challenge by building confidence in emerging materials such as low carbon concrete.

By joining the AMC, Curtins show innovators their products meet technical specifications, giving them ability to scale. It also signals to investors that there is a route to market, increasing confidence to invest further in product development.

This collaborative, industry wide approach will help drive meaningful change.

AMC Signatories

Turning ambition into action

This commitment represents a joint effort between our sustainability and innovation teams and marks another step forward in delivering our carbon reduction journey. It supports our focus on accelerating the development and application of practical, scalable low carbon solutions.

As part of the commitment, we will look to specify low carbon concretes where appropriate, while continuing to meet all relevant design codes, standards and professional responsibilities. It is about balancing innovation with the technical excellence our clients expect and projects deserve.

Part of a wider industry movement

Curtins joins a growing group of organisations committed to this initiative, including Heathrow, AtkinsRéalis UK, Derwent London, Ramboll, JN Bentley, Mott MacDonald, Buro Happold, BAM, Keltbray, WSP, Scottish Water and COWI.

Together, this collective action is helping to shape a more sustainable future for the built environment, aligned with the industry’s 2050 net zero targets.

Building a better future

For decades, Curtins has been at the forefront of developing new and sustainable engineering solutions that enhance the world around us. Signing the AMC reflects our continued commitment to innovation, collaboration and delivering lasting good for our clients and communities.


Photographs on this page are owned by Innovate UK and Carbon Limiting Technologies and may be used for communications and promotional purposes

Embodied Carbon Reduction Commitment

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