Route 1: Work-based learning and professional qualifications

This route suits people who enjoy learning by doing and want to build practical experience early.
Start in an entry-level role such as Marketing Assistant, Bid Assistant, Business Development Assistant, Digital Marketing Apprentice or Communications Assistant.
Study towards a professional qualification, such as CIM Level 3, alongside your role to build a strong grounding in marketing, business development and work-winning principles.
Develop confidence in areas such as:
Client and market research
Bid coordination and proposal development
Content creation and storytelling
Campaign planning and delivery
Stakeholder engagement and collaboration
Analytics, insight and reporting
Progress into more specialised or senior roles such as Marketing Coordinator, Bid Coordinator, Business Development Executive, Content Creator or Graphic Designer.
Many people continue with CIM Level 4 or Level 6 to support progression into roles such as Marketing Executive, Bid Manager, Business Development Manager or Marketing Manager.







